Content
You can start collecting questions that your current clients ask you and make videos out of them too. If your clients are asking you, potential clients are most likely searching for the same information online too. It’s a great place for personal trainers, interior designers, architects and builders to find clients. Sure, you can go on Instagram, just don’t expect to close a ton of business from Instagram if you don’t have a photo friendly business. Facebook and Instagram ads are bunched together because they’re run through the same platform. A word of warning with cold Facebook ads, they may not be right for you.
By clicking on “Learn More”, you’ll be prompted to set up a meeting with them. It could be your comments on a recent new tax credit, it could be articles you share that you think group members might be interested in, or any variety of that. Target groups in this social media platform that have a decent amount of members and then join them. When looking to get clients, recognize that your ideal audience may not reside on LinkedIn. Lastly, your blog and contact pages are pretty self-explanatory. Based on my research, when it comes to SEO (ie. search engine optimization) to help your website and web pages rank high on Google, WordPress comes out ahead.
Connect With Your Past Clients Regularly
Also, Google has released a new feature called Posts where you can write quick updates for your business including offers or deals. In addition, having attention-grabbing post titles can also greatly help. Speak to your customers’ needs in your posts, and always have a compelling call to action. You should use paid search and search engines to get the first click, then come to them where they are. No other form of marketing allows you to show up right when they’re looking for a solution. Practical business and financial insights, lessons, perspectives, and know-how brought right to your inbox. Work on your profile and keep all your contact information readily available.
It notifies your followers that you’re going live so it’s a great way to get free engagement. Then you set up a promoted tweet targeting that location and anybody who uses the event hashtag. People often overlook Twitter ads but it can be effective and cheap if used correctly. Promoted tweets are very easy to set up and can drive social engagement, clicks to your site and conversions. Take a peek at ReferralCandy’s epic list of referral programs to get some ideas for your business. Deck out your profile and deliver amazing answers to questions that are relevant to your business. You can even link back to your website with an answer if you’re sincere and add value by doing so.
Build a Referral Network
That means you’re losing clients before you even speak to them. If you can’t clearly communicate what you do and how you’re different—you’re going to have a tough time selling your services.
Your mileage may vary by country, but give it a chance if you’re in a location where people search using Bing. Users also tend to be older and wealthier, which may be the perfect combination for your business. Maybe you use Slack for internal communication in your company, but did you know that it can be a good place to find new clients? There is a whole network of Slack channels created for specific industries and interests. Here’s a list of over 400 Slack channels waiting for you to join. While groups for your industry are great for advice and feedback, they won’t drive a ton of clients. The best groups to join to get new clients are for adjacent industries where your clients hang out.
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I also use a wired internet connection as opposed to wifi as much as possible. Jetpack Workflow is a simple piece of bookkeeping software that probably has one of the lowest learning curves.
- Let me clear, my tips to starting a bookkeeping business and getting bookkeeping clients isn’t built around generic marketing principles, this is something I ACTUALLY did.
- After you do a great job for a client make sure you stay in touch and see if they need any work done down the line.
- Video meetings can now happen back to back, with no traffic delays.
- Again, the best course of action for you to take when setting prices is doing your research.
- You can start collecting questions that your current clients ask you and make videos out of them too.
You don’t want to lose clients before you even onboard them because it’s too difficult for them to get you the necessary information. Don’t be afraid to reach out to podcasters either or speak at an engagement where your ideal clients are.
Align yourself with accountants
And if included in your service, you’ll also need to reconcile the balance sheet accounts. For file upload and sharing, whether for paper documents or for manual transactions, you can use a document management app, such as Box, Dropbox, or Google Drive. Before pitching in with your services, participate in the discussion groups and develop https://www.bookstime.com/ your reputation first. At first, it might seem tempting to go very broad and cover everything. However, if you go too broad, you won’t be able to reach them with a relevant message. As you continue to grow, you can always expand your categories. What other marketing techniques have you had success with while operating on a small budget?
- If you are willing to give up some of that job security in exchange for more freedom and personal satisfaction, below are a few tips to getting clients as a freelance bookkeeper.
- It varies based on how much you work, what services you offer as a bookkeeper, where you live, and especially, the types of bookkeeping clients you take on.
- When Disney acquired Lucasfilm, the negotiation process alone took over one and a half years.
- You may also want to increase pricing depending on what services are in demand and when they’re being taken advantage of (e.g., last-minute requests).
- Don’t get me wrong, there are people crushing just tweeting on Twitter, but it’s most likely not you.
- You’ll learn my pre-call routine and the blueprint that you can follow to gain the confidence you need to hold successful discovery calls that actually help you land your perfect clients.
They will be more than happy to tell you what is on their mind. If you listen to what they share with you there will be plenty of opportunities to help them. I did it when business slowed and picked up several new clients but you can do it any time. If you already have a great service offering, keep reading and I guarantee you’ll find new ways to get more clients. Retargeting is when you run ads to How do bookkeepers get clients people who’ve come to your website, clicked on an ad, or have been exposed to your business through digital marketing. If you focus on your local SEO for bookkeepers, you’ll start to get traffic to your Google My Business profile, which ends up being a source of high trust traffic. You could also use social media platforms like Facebook or Twitter to post updates about your services every so often.